What are creatives?

Creatives are the marketing materials that you, as a program owner, provide to your affiliates so they can promote your brand, store, or products more effectively. In Affiliatly, creatives typically include banners, logos, product images, promotional graphics, and other visual assets designed to attract attention and drive clicks.

These materials are a key part of any successful affiliate marketing strategy. Well designed creatives help affiliates promote your offers consistently, professionally, and in line with your brand identity. Instead of creating their own graphics, affiliates can rely on the ready made assets you provide, which saves them time and increases the chances of higher quality promotions and better conversions.

In Affiliatly, creatives are displayed inside the affiliate panel under the Marketing Tools section. From there, affiliates can easily browse available banners and media files, copy the generated tracking code, and place them on their websites, blogs, emails, or social media channels. When a visitor clicks on a creative, they are redirected to your store or a specific product page, and the click is tracked in the same way as a standard referral link. This ensures that affiliate commissions are accurately recorded.

Using creatives also gives you more control over how your brand is presented across different affiliate channels. You can create multiple banners for different campaigns, seasonal promotions, or products, assign links to specific landing pages, and organize them into categories for easier access. This makes it simpler for affiliates to choose the right creative for their audience.

For best results, we recommend creating visually appealing and clear creatives with strong calls to action. High quality images that match your brand style and highlight your value proposition tend to perform better and convert more visitors into customers.

Affiliatly makes managing and sharing creatives straightforward, giving both merchants and affiliates the tools they need to grow an effective and scalable affiliate program.